Why You Should Start Doing Live Videos Right Now
Why You Should Start Doing Live Videos Right Now
Let’s put it this way, if one image is worth a thousand words, then a video must be worth at least a million. And that’s not an exaggeration. Video combines in-depth content with entertainment. It is become the most successful marketing tool around the world, thanks to high-speed internet and mobile phones. Start doing live videos right now to take this advantage even further!
King of Social Media Feeds – Live Video
Live videos right now, are more than entertaining. They create a feeling of “living in the moment” and experiencing something new. It’s great way to enjoy benefits of video content and establish a relationship with your audience.
Live streaming gives you the opportunity to interact with your audience. In return, it allows your audience to engage with you and your brand. Live streaming is redefining the viewer experience. Netflix, Hulu, Stan and many other platforms are on-demand watch experiences, live video is in-the-moment watch experience, which Facebook, YouTube and other social media platforms are fuelling. The future belongs to live video.
Why video – Statistics
Still not convinced to use start doing live videos right now as a marketing strategy? Facebook users watch over 100 million hours of video every day. That is a lot of videos and a lot of viewers. If you don’t have any videos yet, it’s time to rethink your social media strategy. Almost 50% of internet users look for videos related to a product or service before visiting a store. In fact, 51.9% of marketing professionals refer to video as the type of content with the best ROI (Return on Investment). (Source: Hubspot )
Examples of simple but great live videos
Video production may sound complicated and expensive, but it doesn’t have to be. All you need are a few tools and some ideas. The team at Top Speed Media specialise in fast and inspiration video creation, so start with a conversation with one of our dedicated team members. You can give your followers a behind-the-scenes peek like Dunkin Donuts did. This them over 44k views, over 500 shares and many comments. Or, if you want to break the internet, what Buzzfeed did. They blew up a watermelon with rubber bands and the internet went crazy. They got over 800k people to tune in and watch this for over 40 minutes.
Connect with your audience
With live videos, the audience can get to know you and your brand better. They’ll start seeing you as human being, not just corporation. This will lead to stronger connections, thus better results. Creating this rapport, allows you to address their concerns in a personal matter. You also get a chance to show the value of your knowledge and brand.
Start Doing Live Videos Right Now
There are many live video streaming platforms, such Facebook, YouTube, Twitch amongst others. Truth is, it doesn’t matter which one is better or worse. You have to be where your audience is. But, most likely they are on more than one social media. When it comes to watching live streams, viewers have their preferred platforms. So, when you create a live video, broadcast to multiple channels to get the most results out of your online event.
With these insights on importance of start doing live videos right now, now it’s time give than go. Don’t worry if you don’t have any videos yet, it’s not late to start! Get started with a conversation with one of our dedicated team, we will gladly assist with any specific needs you may have.
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